OUR AMBITION

Over recent years, many major challenges have emerged, challenging us to rethink our business.

We intend to play a central role in driving technological innovation and societal transformation related to mobility, which is why we continue to develop the highest quality products and services, drive progress and promote our passion.

Such ambition spurred us to set out our Regeneration 2030 strategy in 2021, designed to position Motul as the world’s expert in mobility. Regeneration 2030 is structured around several strategic priorities to bolster the company's core market (lubricants) and diversify. 

#1 CONTINUE TO DEVELOP OUR CORE BUSINESS ALL AROUND THE WORLD
 

#2 FOUR LEVERS TO ACCELERATE ON DIVERSIFICATION