Well, each discipline has its own value for us. All of it is product related but the value and use of it is different. Our activity with this, the M8 GTLM car as well as our programmes with M4, M6 and M2, drive the marketing of the brand. It shows customers what a product derived from a road car can do while the road car can also be nice and comfortable for day to day use. In a different bubble we have our Formula E programme, this is clearly a development hub where we test and gather data to develop future products.
The BMW M8 GTE no longer races in Europe but the GTLM version does still race here, is there any difference between these two machines?
No, they’re exactly the same. Well almost. The IMSA uses a different ‘Balance of Performance’ (BOP) than the FIA WEC. Other than that, both platforms are identical.