What initially started as a tender for a new lubricant partner for our automobile business, turned into a proposal for our entire product range, including our range of Marine engines and Motorcycles. Motul convinced us that it wasn’t just about price, and that it was of greater importance to consider the premium quality, their rich racing pedigree, an open communication strategy and the willingness to collaborate. Furthermore, for 35 years Motul has been the preferred lubricant supplier of Suzuki Japan, so they really are fully acquainted with our products. We very much look forward to a long and mutually beneficial working collaboration.
No plane and trains, but almost everything else on wheels or water…
Sales in the UK commenced in 1963, firstly with the importation of motorcycles and later, ATVs and marine engines and cars including some such well-known models as the Swift, Swift Sport, Vitara and S-Cross. Suzuki’s marine engines are lubricated by Motul products as part of a long-standing agreement, and the new partnership now augments this existing agreement to cover all Suzuki vehicles sold through the GB network.